While Caesars brands continue to lead the revenue in the New Jersey Online Poker vertical, Borgata brands BetMGM NJ, Borgata NJ and partypoker NJ continue to be the most notable operators in the market.
Based on the latest data reported by the NJ regulator, while the trio retained second place overall, they benefited from 7% year-on-year increase compared to August 2020. It is quite remarkable: it is the first time an operator has posted an annual gain since March, and it had a very strong summer last year as the pandemic-fueled online poker wave ended.
Overall, the August 2021 online poker market revenue was a significant drop from this $ 3 million figure from 2020, with just under $ 2.5 million of total online poker revenue.
While the Caesars brands (WSOP NJ and 888poker NJ) consistently posted the most gross dollar earnings in August, with earnings of about $ 960,000, down almost half from $ 1.7 million the month before, which benefit from a brief push thanks to WSOP bracelets online. Compared to last year, it is down 27% compared to $ 1.3 million declared in August 2020.
The real bright spot in the market was Borgata, who posted second place revenue of approximately $ 800,000. This has continued a slight upward trend in recent months, while maintaining a clear lead for 2nd place on Resorts International and PokerStars.
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Another solid month for Borgata
Year-by-year comparisons over much of Q2 and Q3 2021 were still expected to be down from the same values in 2020, as 2020 was an unprecedented year for online poker traffic. So far, the only month in 2021 that has approached the $ 3 million level has been July. Much of this came from the income generated by the bracelet series on WSOP.com.
This makes the year-over-year increase for the Borgata brands all the more remarkable.. While August 2020 marked the beginning of the end of the massive spikes seen in the market during the spring and summer months, it was still the sixth most important month in recent market history and the ninth. most important month, including even the initial launch period in 2014.
Borgata is the only space operator to have posted year-over-year increases since March of this year. Borgata also saw an increase that month, around 16% above March 2020 values..
The $ 2.44 million in revenue for the market in August 2021 would have been considered a great month in the pre-COVID era, when the market was consistently below $ 2 million. However, expectations have changed from the 2020 numbers, so last month has been a downturn for everyone except Borgata.
The fall of the Caesars was easily explained and always left her ahead of the market. The position of the Resorts and PokerStars NJ must be a little more worrying. For the ninth consecutive month, he posted the lowest turnover among the three licensees, and he now controls less than 28% of the NJ online poker market.
This compares to nearly 33% for Borgata, and almost 40% for Caesars, and this trend continued throughout 2021.
It’s clear Caesars is still at the top of the pile, a position he has held consistently since early 2019, with the exception of two months during pandemic shutdowns when Resorts managed to take the lead. Borgata has also flirted with the leader on several occasions over the past 12 months, December 2020 and March 2021 coming very close to the market leader.
But in the end, Caesars seems to hold first place relatively easily in the market, leaving the battle for 2nd and 3rd places to the other two operators. For now, Borgata appears to have the edge with consistent advances on Resorts for about a year.
With Borgata as the only operator to see year-over-year increases so far this year and a consistent second place throughout the year, Borgata is certainly one of the strengths of the New Jersey market.
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