New Jersey Online Poker has a new leader. The sites operated under the Borgata license—PariMGM Poker, Borgata Poker, and partypoker– took over this role in September, generating more revenue than Caesars (WSOP / 888) or Resorts (PokerStars).
According to the New Jersey Division of Gaming Enforcement (CEO), BetMGM triumvirate raised over $ 1 million in the month, allowing them to outpace the competition, the operator’s first seven-figure comeback this year.
It’s an impressive turnaround. There has been a three-way rivalry in the NJ since 2016, and in those five years, this is the first time that the Borgata group has reached the top of the ranking. Indeed, for much of that time, it consistently ranked third behind Caesars and Resorts.
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The three sites, which are part of the American network partypoker American, saw 28% increase in turnover compared to August. Quite admirable in itself, but perhaps even more remarkable, this figure is up 31% from September 2020, an increase that very few operators can currently match.
September’s success was undoubtedly helped by the WPT Borgata Poker Open Main Event. The prestigious tournament fell just below its $ 1 million guarantee, but appears to have kept enough players on the network over its three-day span, to more than make up for the shortfall.
An interesting quirk in the data suggests that BetMGM and its partner venues in NJ far from dominating cash game traffic in the state. Of course, Caesars shares cash in NJ, Delaware, and Nevada, so it’s impossible to know the exact numbers.
Nonetheless, the pattern is decidedly different from the monthly revenue statistics, with the WSOP / 888poker having a clear and significant lead over Borgata and Resorts when it comes to gambling. The clear inference to be made is that most of Borgata’s success has come from tournaments.
Data provided by GameIntel
It’s logic. If BetMGM NJ and its sister sites improve their visibility by hosting $ 1 million tournaments, it stands to reason that this will attract more MTT players than cash game players. And who can challenge this strategy? It certainly seems to be working.
Only a year ago, Borgata was far behind Caesars and Resorts, and while its revenue hasn’t particularly increased in the interim period, it has largely maintained the momentum it received at the onset of the coronavirus, as the competition saw his incomes drop dramatically. of the somewhat artificial climax reached about 1 month ago.
As recently as July, the Caesars NJ sites—WSOP and 888 – were generating a huge number, grossing $ 1.7 million in that month alone, largely due to the WSOP Series of bracelets online.
A fall from such stratospheric heights was surely inevitable, but the magnitude of the slowdown must have been a shock: WSOP and 888 generating just $ 804,887 in September, nearly a million less than the July zenith.
To add insult to injury, that number pushed Caesars to second place in the Garden State, the first time he gave up first place in 16 months. However, with WSOP Sharing the cash between New Jersey and Nevada, Caesars will be confident that the influx of visiting players for the World Series will help increase online income.
It is harder to see such a ray of hope for PokerStars. The online giant has been bringing up the rear in New Jersey for nearly 12 months and doesn’t seem to want to turn the tide any time soon. September only brought in $ 665,808 for the operator, a sum close to the figures before the pandemic and 13% less than the same period last year.
This is an unusual situation for PokerStars; infuriating, no doubt, but perhaps more than just baffling. Its other two operations in the United States, Pennsylvania and Michigan, are seemingly untouchable, with Stars continuing to dominate those markets despite several high-profile competitor launches in recent months.
Yet the Red Spade’s efforts in New Jersey, at least for now, remain stalled – and it’s not immediately clear why.