Home Online lottery First success of the new Brazilian online lottery

First success of the new Brazilian online lottery

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The Lotterias online, the recently launched online lottery game in Brazil, performed strongly, attracting 341,000 player registrations out of a total of 3.5 million games in its first month of operation. Revenue during the period reached $ 4.45 million.

Digging deeper into this figure, the total average purchase in the first month came to $ 147,500 per day with an average ticket spend of $ 12.3.

In a statement to the media, the national director of CAIXA Lottery Products, Rodrigo Hideki Hori, revealed: “This represents 1.41% of all lottery revenue during the period. It exceeded expectations, which represented three percent of collection in the first 12 months. In the first month alone, the total average home purchase was US $ 147,500 per day and the average ticket was US $ 12.3.

Meanwhile, the country will auction the Lotex instant lottery concession unit of Caixa Econômica Federal state bank on November 29 via Sao Paulo stock exchange, state development bank BNDES confirmed last week. BNDES will oversee the process of selling the 15-year concession to operate the lottery with a minimum bid set at $ 38.88 million. In early July, the bank blocked a planned Lotex auction due to lack of interest. Created in 2015, Lotex has been constantly subjected to attempts at privatization.


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