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ICE London 2019 – Microgaming


ICE Totally Gaming, one of the biggest gaming events in the world, wrapped up yesterday and a lot has happened during the three day event. The annual launch pad for gaming innovation is the best platform for gaming visionaries.

Revitalized favorites and a good number of dynamic new titles is what Microgaming was aiming for at ICE London 2019 this time around. The online gaming giant has experienced phenomenal growth and introduced many stunning new games in 2018. We witnessed a very entertaining display of breathtaking titles at ExCel London, at ICE 2019.

The three action-packed days of February 5-7 saw Microgaming unveil its plan for the rest of the year, which brought a diverse roster of premium content, exclusive games and plenty of party events scheduled at the famous Microgaming Bar ( N5 -120).

The latest technologies have propelled online mobile games to smartphones, and the success of Microgaming’s offerings is a case in point.

What’s on the Microgaming menu?

Microgaming showcased six premium game studios on its booth, each with a specific mission to produce exciting and exclusive content not only to meet but exceed the expectations of Microgaming customers around the world.

The award-winning company invited attendees to experience first-hand features, mechanics and captivating illustrations of its latest releases.

Participants led the journey by taking a trip back to the 1970s era with the new “Village People” online slot machine created by Fortune Factory Studios. The second game, “Agent Jane Blonde Returns” from Stormcraft Studios, promises plenty of spy escapades with an iconic super-spy making an exciting comeback.

The highly anticipated latest game “Lara Croft” from “Triple Edge Studios” and “Shogun of Time” from Just For The Win are both fearless heroines that continue to dominate the charts everywhere. In fact, “Tomb Raider 1” (with Lara Croft of course!) Is one of the best classic PC games for smartphones that will take you on a journey through your childhood!

Then there was Slingshot Studios’ “Banana Odyssey”, which deals with ape space antics, having mass appeal in all parts of the world. Switch Studios’ Blackjack has further strengthened Microgaming’s grip on the table games category.

Continuous efforts towards sustainability

While helping players discover dazzling new worlds, Microgaming showcased their continued commitment to minimizing environmental impact and sustainability, both of which are an integral part of Microgaming PlayItForward, their corporate social responsibility (CSR) program, at through an ecological exhibition at ICE.

Their eco-friendly booth featured all kinds of recycling facilities except reusable and compostable materials. Microgaming Bar is also on the verge of adopting an absolutely zero plastic policy.

In support of Clarion and Ecobooth’s initiative to reduce trade exposures, Microgaming recycled all standard materials and graphics at the end of ICE 2019.

What we are planning in ICE 2020

Going forward, ICE Totally Gaming represents the entire gaming industry, and with all the innovations that have been introduced this year, we want to see it evolve faster.

Technologies like AR, VR, and ML have already made their way into the gaming industry, so moving on to something like real-time experience can be exciting.

The ICE continues to be the premier industry event due to its size and scope, the quality and quantity of its audience, and the networking and business development opportunities it offers.

The ICE continues to be the premier business event because of its size and breadth, the quality and quantity of the crowd and the resulting openings for improvement in administration are remarkable.

Written by

With a mix of literature, film and photography, Manish mainly travels. When he’s not, he’s probably writing another new technique for you!

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