In a deepening of its existing relationship with Playtech, Ladbrokes has announced that it will “in due course” move its online poker business from Microgaming (MPN) to Playtech’s iPoker network.
In a press release issued on Monday, Ladbrokes confirmed that it will launch the “full suite of Playtech products over time”, including online poker.
“[I]In accordance with our contractual commitments, we will continue to work with Microgaming… until we have agreed on an orderly transition, ”a spokesperson said in a statement to pokerfuse.
Initially, Ladbrokes will add a “Vegas” tab to its website and mobile products, which will provide access to Playtech casino products and games. This will later be joined by online poker, although no timeline has been announced.
Ladbrokes poker is currently one of the largest brands in the Microgaming network, operating a Gibraltar licensed dot.com room, Ladbrokes.DK in Denmark regulated, and one of the only rooms on Microgaming Spain under its LBApuestas brand.
Online poker has been a declining source of revenue for the company. The move to iPoker, which has recently grown thanks to the successful courtesy of well-known brands, aims to reinvigorate the online poker offering.
Industry rumors suggest this is a move Ladbrokes has been keen to make for some time, but has been hampered by Playtech’s close relationship with William Hill, Ladbrokes’ big competitor on the UK market.