Home Online bingo LRWC revamps BingoPlus brand months after online bingo launched

LRWC revamps BingoPlus brand months after online bingo launched

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Months after gaining approval to operate the first online bingo offering in the Philippines, Leisure & Resorts World Corp (LRWC) has announced that it is revamping its BingoPlus brand to tap into the savvy mobile gaming customer.

In a press release issued in late April, LRWC said it had updated BingoPlus’ logo to “meet today’s growing demand for a mobile environment that complements different digital spaces.”

The new BingoPlus logo is meant to “represent the brand’s fun, lively and dynamic products”.

The revamped brand aims to meet the demands of both offline and online usage and has the ability to maximize growth in the mobile-first environment in multiple markets, LRWC said.

“BingoPlus’ new look is to maintain familiarity with a more up-to-date look and feel focused on the wide variety of touchpoints that will make our presence felt both online and offline. We are thrilled with this change and look forward to to see what it brings,” said Andy Tsui, President of LRWC.

Earlier this year, Leisure & Resorts World Corp. (LRWC) has announced that it has received approval to launch the first online bingo offering in the Philippines, as the country expands its domestic online gambling market.

The license was awarded to the AB Leisure unit of LRWC by Philippines Amusement & Gaming Corp. AB Leisure recently hosted the soft launch of its BingoPlus line, which offers traditional bingo games online. At the time, the company said that online bingo should be one of the main sources of revenue for the company in the future.

ASEAN Gaming Summit