Home Microgaming Microgaming appoints Julie Allison as Director of Markets – People

Microgaming appoints Julie Allison as Director of Markets – People

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Julie Allison has been appointed Chief Markets Officer at Microgaming as the software provider seeks to expand its presence in new jurisdictions.

Julie Allison has been appointed Chief Markets Officer at Microgaming as the software provider seeks to expand its presence in new jurisdictions.

Allison joins Microgaming after spending over ten years in B2B and B2C marketing and business operations.

Previously, she held leadership positions at BETDAQ, Red Tiger Gaming and NetEnt, following the acquisition of Red Tiger. Allison oversaw acquisition, retention and customer journey improvement in these roles.

In her new role, Allison will focus on strategic direction with a focus on expanding into new markets.

The supplier added that it will also assess the regulatory climate to identify and maximize opportunities, particularly in changing markets such as Britain and Germany.

“I look forward to beginning to guide Microgaming‘s vision of future markets, proactively adopting new regulations, and supporting customers as they too prepare for change,” Allison said.

Now serving over 20 different markets, Microgaming said it is looking to increase its global reach by entering more territories in 2021.