Online casino content provider Microgaming has embarked on a mission to revitalize the live casino industry with the launch of a new product in partnership with On Air Entertainment.
Powered by Microgaming, On Air Entertainment serves as the creative force behind an innovative new suite of live dealer solutions that will be made available through the studio’s purpose-built platform.
On Air Entertainment was founded in January 2021 by a team of industry veterans with leadership experience and a proven history in live casino. The company is headquartered in Malta and operates a state-of-the-art live casino studio in Riga, Latvia. Its developer teams are based in both Latvia and Estonia.
On Air Entertainment is set to launch a first lineup of classic and bespoke live casino titles in early 2022 as it appears to bring “Competitive, customizable and leading content at the table”.
News that Microgaming will power On Air Entertainment’s live casino debut emerges amid a busy period for the leading provider as it looks to roll out a dynamic range of new online casino titles throughout June. Last month, the company announced strategic partnerships with other gambling companies that have allowed it to expand into Italy and Portugal, two key regulated markets.
Play an integral role in an exciting journey
Commenting on their latest big news, Microgaming CEO John Coleman said On Air Entertainment represents “a new evolution of live casino gaming, with all the experience, talent and passion to innovate” in this highly competitive and growing sector.
Mr Coleman added that they are delighted that Microgaming is playing a vital role in their partner’s exciting journey.
Andres Rengifo, CEO of On Air Entertainment, said their vision is to be the “Global innovator of choice for bespoke live casino experiences” and that to achieve this, they brought “The brightest and best live casino talent in the entire industry.”
Mr Rengifo went on to say that their relationship with Microgaming will provide them with unmatched customer and market access and that they look forward to starting to broadcast their live casino content together.
It should be noted that Mr. Rengifo previously was director of NetEnt Live the live casino division of online slots specialist NetEnt and led the company’s growth in this lucrative space. NetEnt is now part of Evolution, the largest live-action casino group that acquired it this spring in a deal valuing the slots developer at $ 2.2 billion.