Home Microgaming Microgaming to sell its Quickfire distribution business to Games Global Limited

Microgaming to sell its Quickfire distribution business to Games Global Limited

0


Reading time: 3 minutes

As 2021 draws to a close, looking back over the past 12 months reveals a period of success for Kalamba Games, but also a period of great change. CEO and co-founder of Kalamba, Steve Cutler presents his highlights and what he expects for 2022.

It wasn’t too long ago that the Kalamba Games team celebrated its first anniversary, but since then, and as we approach our fifth anniversary in December, we have grown from a start-up to a trusted supplier of quality products to the video game industry. Although 2021 is still suffering from the effects of the global pandemic, it has seen one of the greatest years of growth for us.

Success like this doesn’t come easily, or without a solid product to build on and we were fortunate to have an amazing team in place that were able to produce just that. Our game lineup this year has been one of our strongest and most diverse ever – from the bizarre fairground of Ducks Till Dawn to the Spiritual Sequel to one of our best performing games of all time, Blazing. Bull 2 ​​- a game we signed up for the billionth spin ever on a Kalamba game!

It’s hard to pick the best from such a list, but the highlight was probably the eighth in our hit Joker series, Joker Times. Its classic Vegas-style reels with a twist have proven themselves to gamers, and it’s even updated for a festive release in December with Joker Times Xmas Edition.

The launch before that, however, was Age of Huracan, which had the honor of being our 50th game release. A lot has changed since the early days of our very first title, and we’ve come a long way in as a business, which is evident in this historic title.

It’s not the only half-century we’ve recorded, either, as our ever-growing team of tenacious innovators welcomed its 50th member. One of the great things about a company like ours is seeing how people come in and strengthen a group of hard-working colleagues who continue to support our ambitions for growth and the partners we love to work with every day.

Our expanding portfolio of games and tools has also made working with new clients in new jurisdictions and regions incredibly easier. Since the start of the year we have introduced our games to Italy, Spain, Greece, Colombia, Portugal, the Netherlands and Sweden and these markets are expected to be followed by a host of others to the approaching 2022.

Perhaps the crowning achievement of our recent commercial success is the award of our MGA license, which, in addition to local certifications in Sweden, Croatia, Portugal, Italy, Spain and the Netherlands; will allow us to go even further in regulated markets. It was also a busy year for awards, with many nominations and a short list, particularly being nominated for Innovator of the Year at the iGaming Idol Awards and taking home silver for Best Game Soundtrack at the SBC Awards.

Unfortunately it was another tough year for trade shows but we managed to attend a few with the second half of the year culminating in a really great SiGMA event which finally saw us catch up with so many in person. our past, present and now future partners.

One of the most significant changes we’ve made since our founding is to become a future-proof technology provider, as well as a premier games studio. The launch of our Bullseye brand, which integrates our proprietary Remote Game Server (RGS) and promotional tool product offerings, is an integral part of our plans.

These tools started rolling out in 2020, but this year has seen many improvements, and 2022 will see many more that will make Bullseye an even stronger proposition for operators. Its player engagement credentials include tournaments, leaderboards, metagames with standard progressive and mystery jackpots, as well as a new AI-powered predictive CRM platform, StarGazer, which should lead us into the game. new year with a renewed focus and will usher in a whole new path. for our growth roadmaps and those of our partners.

Bullseye, laser-focused on an expanding portfolio of games serving regulated markets, represents the next step in the core strategy and vision we established in 2016. Naturally, we look forward to further developing our library. games, but creating interconnected titles through meta-features and layers will ensure that we build a player-focused and market-leading slots experience, not only for 2022 but for many years to come. Forward and up!