Home Online lottery Over 300,000 tickets sold daily through Michigan’s online lottery

Over 300,000 tickets sold daily through Michigan’s online lottery


the Michigan Lottery launched its online operations on August 11, 2014. It was unannounced at first and is only viewable by players on a menu tab on the Michigan Lottery website.

“We wanted to let players experience it and evaluate how it worked and make sure the systems were working the way they were designed to and giving players a great experience,” Jeff Holyfieldpublic relations director for the Michigan Lottery, told the OPR.

The first results were promising.

On Labor Day, the Michigan iLottery began advertising and launched a player rewards program. Full Internet operations were online by mid-November.

To say the games have proven popular would be an understatement. Michigan iLottery players have created more than 133,000 online accounts, according to Holyfield, with over 300,000 instant tickets sold daily for state online games.

His numbers echo those provided by the Michigan Lottery Director Scott Bowen at GiGse in April, which would have estimated $500,000 in daily online sales.

Online lottery sales have created 30 jobs, according to Holyfield. About half of these jobs are dedicated to the 24-hour help desk.

Michigan iLottery does not cannibalize traditional sales

The Michigan Lottery drafts it will generate $480 million during the first eight years of online games.

Internet games have sales not cannibalized from retailers.

“There is no indication that online gaming is affecting sales at our 11,000 retailers,” Holyfield said. “In fact, we continue to see sales increase across all channels.”

One of the reasons for this increase in sales is the acquisition of players who may have previously deposited on offshore sites. The Michigan Lottery has discovered that offering games over the internet can drive players away from unregulated online casinos. These revenues directly benefit the residents of the state.

“Online gambling was already available in Michigan and the state received no benefit,” Holyfield told the OPR. “We wanted to capture some of the dollars that were going to other countries to support public education in Michigan.”

Land sales remain strong

Sales of instant games at traditional lottery retailers, commonly referred to as scratch tickets, increased by approximately 10% in 2014 compared to the previous year. Instant games sold through these companies represent 36.3% of total sales for this fiscal year.

Club Keno is distributed at participating retailers. This game distributes a new keno draw every 3.5 minutes. Club Keno represents 21.1% of sales this fiscal year.

The Michigan iLottery represents less than 10% of total sales for all the national lottery. The product is still in its infancy, while showing all the signs of a successful and complementary product to traditional lottery sales.

Significant Gambling Issue for Michigan Lottery

“Since the Michigan Lottery’s inception in 1972, we’ve been dedicated to responsible gaming,” Holyfield said. “That’s why we’ve included a strong responsible gaming component in our internet games.”

The lottery is a member of the Michigan Association on Problem Gambling and offers a variety of tools for online gamblers:

  • the default loss limit per week is $500. Players can reduce this amount to any amount instantly. It can only be increased after a waiting period of 48 hours.
  • Players can opt out from the Michigan iLottery. This can be done temporarily as a cooling off period or permanently. The exclusion of online games does not affect sales at lottery retailers.
  • The software has main features which help the Michigan Lottery identify players who may have a gambling problem. These players are encouraged to use the compulsive gambling features available on the platform.
  • Customer service is available 24 hours a day.

Inside the Michigan Online Lottery Product

Unlike internet lottery operations in other states, Michigan does not sell tickets for online multi-state lotto draws. Internet ticket sales for the lottery draws will begin in the fourth quarter of 2015, according to Holyfield.

Games available

The Michigan iLottery broadcasts 18 games:

  • There are 17 instant games. These are best described as online scratch tickets.
  • The other game is keno. This game works in the same way as a video lottery terminal. Players can choose anywhere between one and ten numbers from the 80 available on the card. The online keno game then selects 20 numbered balls. Each part lasts a few seconds.

The gap is lowest in michigan iLottery keno compared to live versions of the game. For example, a player’s bet is returned on three out of ten numbers. Players must hit four or five out of ten numbers in a standard video or live keno game to win money. This helped make keno the number one game offered by the Michigan Internet Lottery.

who can play

The Michigan iLottery requires its online customers to be state residents. Players are located within the Michigan state boundary using geolocation technology which is standard in the online gaming industry. A player who cannot be identified in the state is rejected for real money play.

Players must submit personal information to create an account. The Michigan Lottery only requires the last four digits a player’s social security number for account verification. This is usually sufficient information to identify an individual and an important policy for player acquisition.

Regulated gaming sites in New Jersey which require the full social security number have identified this as a sticking point where players are lost during the account creation process.

Play money games are spread across the platform. Play money games imitate real money counterparties.

Michigan iLottery Deposit Options

There are a variety of deposit options available to Michigan iLottery players. The online game card is available for purchase at all 11,000 lottery retailers across the state. Other deposit options include Visa, Mastercard, Discover, Neteller, and eCheck.

Convenient deposit options aren’t the only financial advantage Michigan iLottery players enjoy at offshore sites. Winning players (including one who managed to win $1 million via the Michigan iLottery) have the peace of mind knowing their money is safe with the state lottery, as opposed to an unregulated site. located in another country.