EvenBet Gaming Marketing Director Ekaterina Giganova Examines How Online Poker Became A Source entertainment far beyond the gaming industry.
Finding the perfect escape in these days of limited travel, lack of mass gatherings and strict social distancing rules remains a challenge, with many countries continuing to tighten restrictions while some may even reintroduce the COVID-19 lockdown .
One sector that has benefited from this in recent months is online poker, which has become more popular not only as a ‘play and win’ activity, but also as an entertainment tool for industry and events. ‘business. So what’s the story behind this success?
How has poker been these months?
The resurgence and rediscovery of online poker began in the early days of the pandemic. Much of the initial avalanche of inquiries EvenBet received as a developer of poker software came from existing gaming companies looking to diversify their businesses, primarily from sports betting operators and brick-and-mortar casinos.
Then, when it became clear that the restrictions were here to stay, at least for the medium term, came demands from offline poker clubs and leagues, and bar-poker associations seeking to resume operations.
Around the same time, industry events also went live, and for each conference or summit, the organizers went out of their way to provide networking and entertainment options. By attending most of them (even briefly, sometimes), I saw everything from slot machine contests to video chat roulette in the industry – but poker was one of the more options. most requested from the start.
At EvenBet Gaming, we hosted our first tournament for event delegates at SBC Digital Summit at the end of April and received a lot of positive and useful feedback.
Over the summer, online poker as a source of entertainment at events began to gain the attention of non-gaming companies. The requests we have received have been very diverse: from organizing tournaments for charity; organize an event for a large company; providing entertainment for an online conference outside the online gaming industry. For example, in August, we successfully hosted a private tournament for an international company headquartered in the United States.
There are three main reasons event planners want to host poker tournaments. First, it is easy to learn at the amateur level; the rules of Texas Hold’em, the most popular type of poker, are very simple. Unless you want to make a living from gambling, it would take you around 15 minutes to learn the steps of the game and the card combinations.
Second, being a game of chance and no less exciting than roulette or a slot machine, poker involves a lot of interaction between players. While working remotely, staying socially aloof, and staying away from mass live events, we miss out on many non-work interactions that are just for fun.
Finally, in terms of technology, modern online poker requires nothing from a player.
except a device connected to the Internet.
Only a few games combine intensive social interaction, barrier-free ease of use and
the excitement of the game – and poker is probably the best known of them.
What does this revolution mean for online poker?
With four out of five companies sure that some degree of remote working is here to stay, with workers living under some form of restriction for months to come, it seems highly unlikely that we will return to hosting events anytime soon. direct the same way we did. one year ago.
The most interesting question is whether the whole vertical will adapt to the new
requirements and strengthen the social benefits of online poker. Will we provide event driven services
game solutions to start a tournament in a few hours?
Are we going to add more social interaction features to classic poker formats, in addition to the long-standing chats, private tables, and clubs? How soon will we see fully functional video chats for poker rooms after the success of Zoom and Houseparty this year?
Recent trends help suppliers and operators to open up new markets and gain more players, yes, but beyond that they provide valuable information for product development, highlighting new scenarios in which people are turning to online games and the unexpected ways in which we could improve the user for a living.